NEWS
IBID. GALLERIES IN LONDON AND LOS ANGELES
Nov 26 2014
For IBID. Gallery in Los Angeles, PAR developed a plan for the international gallery to expand into the historic urban fabric of the Los Angeles Arts District, a lowrise area in the eastern part of the city. The project involved transforming an abandoned garage warehouse and large courtyard into a 12,000 sf exhibition and event outpost. Working closely with our client, we were able to preserve the original aura of the structure while at the same time, create a new spatial quality for the gallery. The gallery opened with a painting exhibition by Christian Rosa earlier this Fall.
Our collaboration with IBID. continued in London where we designed their new location in Marylebone. The project involved adapting an early 20th century townhouse into a flexible 300 sm gallery. Our strategy embraced the historical character of the existing building while inserting contemporary elements that transform the space into two main exhibition spaces. The gallery opened with a group show in conjunction with the London Frieze Art Fair in October 2014.
AUTHOR